A local music shop takes to the web.
About the Client
Case Parlor is an online web shop with a focus on boutique guitar, mandolin, banjo, and ukelele cases. Looking to expand his reach and offerings to more customers, long time music store owner Ryan Elewaut wanted to create an e-commerce experience that allowed users to find the perfect fitting case for their instruments, right from home.
Rare Dimension created the shop using WooCommerce, a powerful e-commerce solution integrated into WordPress that allows for deep customization to fit Case Parlors needs. The site includes backend product management, on-site payment processing using Ryan's already established credit card processor, and real-time shipping calculations through the Case Parlor UPS account.
Aesthetically, the site has plenty of white space for a clean, modern look, and makes use of leather and wood textures as a nod to the products Case Parlor carries. The color palette, homepage slides, and product photography was curated throughout site development to create a cohesive brand experience for the viewer.
The branding for Case Parlor was created in conjunction with the site, and three brand concepts were included in the process- one in a modern "flat" style, one in art-deco style , and the final version inspired by vintage steel brand-plates used on classic guitar cases.