A historic Flagstaff steakhouse gets a new image.
About the Client
After opening in 1975, The Horsemen Lodge quickly became a popular Flagstaff hangout for Babbitt cowboys working on the CO Bar ranch. The steakhouse—named “Horsemen” in the effort to pay homage to the ranching lifestyle—is decorated with authentic cowboy attire, memorabilia, and artwork. In 2014, the steakhouse was sold to new ownership and Rare Dimension was approached for a complete brand overhaul, including the logo, restaurant menu, and website.
The site is divided into a clean grid layout, featuring sections aimed at Horsemen entertainment, food, and its extensive history in Northern Arizona. The entire site is scalable to both desktop and mobile usage, allowing curious customers to explore restaurant and menu offerings on any device with ease. Anchor links on the menu page allow users to "jump" to various menu headings for quicker navigation. Reservation and contact pages allow users to get in touch with management while also eliminating spam email through clever plugins.