About La Vetta
La Vetta is a family owned and operated Italian restaurant that opened in 2017 in historic downtown Flagstaff, AZ. The Ascend Restaurant group wanted to fill a void in downtown area by serving up classy Italian fare in an upscale modern environment, serving traditional food with modern twists.
“La Vetta” is Italian for “The Summit” and references the mountain town in which the restaurant is located (specifically Mount Humphreys).
The team and I went through various iterations of the logo before landing on a final piece, but two things remained constant: blue hues (matched to the restaurants interior design), and the mountain landscape being part of the icon calling back to the restaurant’s name.
Customers generally come to a restaurant website for one of two reasons: to view the menu or to contact the business.
With that in mind, the site is super minimal with an emphasis on La Vetta’s logo, food, and interior space. Elements from the printed menus are sprinkled in for brand consistency, and there are only 4 navigation items so customers can get right to the point.
The visit us page has a styled contact form and a google map branded with the LaVetta icon as the map’s destination and operable on mobile.
The menu is served up in wide-format on legal-sized textured paper to make a bigger impact. This also allowed for more freedom with white space, a big chunky border, and branding the heading with rustic iconography. See the high-res PDF version here.