“This is the oldest continuous free jazz festival west of the Mississippi River and we are proud of that.”
In the summer of 2014, the 34 year old Cathedral Park Jazz Festival changed hands from its dissolving organization over to the Jazz Society of Oregon. JSO decided to re-brand the festival by creating a new poster design and merchandise promoting the event, and hired Rare Dimension for the job.
Two designs were created for the festival: one showcasing multiple jazz instruments, and another with a lone piano. Both treatments have a tri-tone image of the iconic St. John's bridge (from which the park gets the "cathedral" name) incorporated into the shapes, along with a rain splotched texture overlay for added depth and performer names and sponsor logos below.
The same design was modified and adapted for use on a silk-screen by simplifying the texture overlay and reducing the colors to just four. I also consulted and worked closely with the silk-screen shop to oversee the process of the shirt printing to keep the look consistent with the poster design.