About the Client
Sweet Jayne is a small fashion boutique situated in Portland, OR. Owner and fashionista Katie Biscarret specializes in showcasing local designers as well as select imports at reasonable prices in a beautifully curated space.
The new site features a subtle white-brick background texture throughout (inspired by the shop itself), and a warm reduced color palette of charcoal, off-white, and accents of rusty brown. The site has a lookbook to showcase seasonal looks and Sweet Jayne curated runway events, as well as a blog to keep loyal customers current.
Rare Dimension was tasked with creating a new brand for Sweet Jayne from the ground-up. When Katie purchased the business from the previous owner, the brand had a very outdated design that didn't match the aesthetic of the minimalist, vintage shop she was creating. We explored several fonts and businesses that inspired Katie, working through 6 versions before landing on the final design.