The Red Collective is an elite team of producers who’s collective goal is to create and finish excellent, highly competitive, on-brief music productions as prompted by the sales team at Audiosocket with the ultimate purpose of winning when pitched.
Red is the color of fire and blood, hunger and energy, war and danger, strength and power, determination and passion, desire and love. Red is emotionally intense. It accelerates respiration, and raises the blood pressure.
The sales team at Audiosocket wanted the brand to look aggressive and gritty, but in a non-dated way. The commercial music field is saturated with competitors, so getting a potential client to stop and listen by catching their eye was the raison d’etre for this branding endeavor.
Presented in several color options to fit over different backgrounds, with just a hint of grit on the strokes/ text outlines.
What we landed on was a combination of grungy textures, collage-style art elements, vibrant colors, and abstract geometric patterns. By using a predefined layout, each artwork establishes itself as part of a set while still standing on its own with individual color schemes set to the theme of the album itself.